Amidst fierce competition in its category, Pringles has embarked on a journey of innovation. Through a powerful Shopper Marketing initiative, we've not only reached our target audience at the point of purchase but also elevated brand relevance and recall to new heights, while simultaneously boosting sales figures.

Harnessing the unique opportunity presented by the Walmart parking lot columns, we've connected with consumers at a moment of undivided attention, just steps away from the product display shelf. This strategic alignment has allowed us to speak directly to shoppers when distractions are minimal and purchasing decisions are ripe.